MKTG 480R - Data Mining Techniques in Marketing

Credits: 4

This class focusses on the use of data mining tools and techniques (visualization, prediction, clustering, text mining) to formulate and solve business problems and support managerial decision-making. Students will become familiar with the processes needed to develop, report, and analyze business data. Specifically, students will lean how to use and apply R, Tableau and other tools that can aid in problem solving. T

Prerequisites MKTG 311