THEA 333 - Business of Theatre

Credits: 4

In The Business of Theater, we will explore performing arts career management. We will learn to see ourselves, our ensembles, or the artists we represent, as integral parts of a dynamic, complex entertainment market. We will analyze our product, our stakeholders, and our buyers to determine efficient market penetration strategies. We will study real performance contracts, agreements between artists and agencies, exclusivity, touring, negotiation, minimizing costs, and engendering shared values. Restriction: no freshman. Offered once a year.