MKTG 580Q - Mach Learning & AI MKTG Strat

Credits: 4

This course is designed for students who wish to learn more about emerging practices/strategies in machine learning and artificial intelligence. In addition, students with a secondary interest in the areas of multivariate data analysis (broadly speaking) will also find the content to be beneficial. This course is designed to provide systematic and integrative managerial approaches for developing and implementing successful strategies in ML and AI. It brings together the sharpest concepts and methods for the practicing (or soon to be) manager. By using a variety of real-life examples and in-depth company analyses, the course focuses on the optimal application of tools and techniques across several business settings.