MKTG 601 - Quant. Methods & Models 1

Credits: 4

This seminar provides doctoral students an overview of major contributions and recent developments in marketing with a particular emphasis on the quantitative models and methods, from consumer behavior, firm behavior to structural systems. The focus of this seminar is on the understanding of quantitative model building, estimation and results interpretation. The main objective of this seminar is to deepen students’ appreciation for the values/uses of different marketing models in addressing important marketing problems, with a special focus on enhancing students’ ability to develop their own research in the area of Marketing Science