ENT 580F - Entrepreneurial Marketing

Credits: 4

This course is designed to introduce students to the marketing challenges and issues in an entrepreneurial environment specifically on the marketing theories, strategies and tactics that can be applied in the early stages of new ventures to maximize the chances of success. Students will become familiar with some of the key characteristics of new ventures: 1: Operating in rapidly changing, often chaotic, environments 2. Innovating new products, services or processes 3. Creating new markets 4. Extensively customer-centric and opportunity-driven. Students learn to identify target market segments, position their products, estimate demand, set prices, gain access to channels, manage the issues of rapid growth and learn the necessary skills and tools entrepreneurs need for marketing in their start-up ventures. This course will be useful for students planning to work in start-up ventures or entrepreneurial organizations. PRE-REQ: MKTG 311