GEOG 581M - Big Data-Urban, Retail, ETC.

Credits: 4

Location and Spatial Data focuses on social media and various other sources for socio-demographic data via The Cloud. It also involves merging data bases related to advertising strategies and internet retail opportunities and market segmentation analysis. In addition, students will use Twitter and other social media platforms to create local/regional data bases to assess attitudes toward planning activities, such as for economic revitalization strategies and environmental impacts or threats. This course should be of interest across the social sciences and provides a range of applications across disciplines that employ and illustrate the value of social media linked to a variety of big spatial data sets (traffic, population/demographics, olfactory devices, sound, video, fluid (air, water) movements and are essential to understanding contemporary urban places. These are equally important to some environmental analyzes. Offered fall and spring