May 15, 2026  
2026-2027 Binghamton University Academic Guide 
    
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2026-2027 Binghamton University Academic Guide

MKTG 320 - Marketing Research



Role of marketing research; research design, sampling, questionnaire construction, data collection methodology, techniques for data analysis, and report writing. 4 credits. Pre-requisite, MKTG 311. Traditionally offered fall and spring semesters