MKTG 465 - Social Media Marketing

This course will teach students the fundamentals of social media marketing - specifically establishing clear organizational goals for engaging in social media (why), developing solid strategies for implementation (what), and determining other key campaign logistics such as who, where, and when. The class will be a lively mix of lecture, case, discussion, project, and engagement both in the classroom and online using hashtags and other social tools. 4 credits.