May 15, 2026  
2026-2027 Binghamton University Academic Guide 
    
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2026-2027 Binghamton University Academic Guide

MKTG 460 - Strategic Product & Brand MGMT



Focuses on understanding: a) existing product portfolio issues such as cannibalization, ecosystems, standards, and synergy b) new product topics such as idea generation, concept testing, test marketing and introduction, and c) brand management challenges involving extension, dilution, and valuation.